Video Marketing Strategies to Boost Brand Awareness & Engagement
- Sam Hajighasem
- 7 hours ago
- 5 min read
In today’s digital-first world, one of the most powerful tools for capturing attention, telling your brand’s story, and driving real results is video marketing. In fact, brands using video in their marketing strategies grow revenue 49% faster than those that don’t. Whether you’re launching a new product, increasing brand awareness, or trying to engage your audience on social media, the right video marketing strategies can make all the difference.
This article covers the best video marketing strategies to boost brand awareness and engagement, backed by examples and actionable techniques. From video branding fundamentals to choosing platforms and optimizing for SEO, we’re diving deep into what works—and why.
Why Video Marketing Is So Effective for Brand Awareness
Video marketing is more than just a trend—it’s now a cornerstone of successful digital campaigns. If done right, it helps companies reach broader audiences, spark emotional connections, and gain higher engagement across all platforms.
How Can Videos Enhance Brand Awareness?
Videos blend visuals, sound, and storytelling—all powerful tools for memory retention and emotional resonance. According to HubSpot, including a video on a landing page can boost conversion rates by over 80%, and emails with "video" in the subject line increase open rates by 19%.
Also, video content is highly shareable. This means your reach can expand as your viewers distribute your content organically.
The Psychology Behind Successful Video Branding
At its core, video branding is about creating a familiar and attractive identity in the mind of your target audience through motion content. The best branding videos aren’t about features—they’re about feelings, lifestyle, and values.
What Makes a Successful Brand Video?
✅ Clarity: A focused, easy-to-understand message.
✅ Specificity: Targeted audience with relevant visuals or stories.
✅ Authenticity: Real people and scenarios build trust.
✅ Quality: Strong visuals and clean audio.
✅ Consistency: Brand colors, tone, and personality across all videos.
These principles reflect in the success of marketing videos from top brands, which we’ll explore shortly.
5 Powerful Video Marketing Strategies to Boost Engagement
There’s no one-size-fits-all approach in video marketing. Depending on your brand’s goals, audience, and platform, different strategies can be highly effective for branding and promotion.
1. Tell a Story That Resonates with Your Audience
Focus Keyword Usage: video marketing
People don’t connect with products—they connect with emotions and stories.
Fabletics is a great example. When promoting Kate Hudson’s athleisure brand, they didn’t create a traditional ad. Instead, they shared a narrative of Hudson’s connection with nature, seamlessly integrating product visuals into the experience. The result? Viewers are drawn in emotionally, not just visually.
✔ Pro Tip: Use storytelling formats that mirror your audience’s lifestyle. Create personas and ask: What story would make my audience feel seen and inspired?
2. Match Video Format with Platform Behavior
Focus Keyword Usage: video strategy, video content
Each platform behaves differently. Instagram favors short, vertical Reels. YouTube excels with how-to content and explainer videos. LinkedIn works well for thought leadership and company culture videos.
A strong video strategy aligns the message with the best format and platform:
- Instagram – Quick tips, brand moments, entertaining snippets.
- YouTube – In-depth tutorials, storytelling docs.
- LinkedIn – Brand mission, behind-the-scenes, testimonial video examples.
Want to know where LinkedIn video is headed next? Check out this article here.
✔ Pro Tip: Diversify your video content types across platform goals—engagement, traffic, or conversions.
3. Use Brand Videos as Tools for Education
Educational video content raises awareness and authority simultaneously. HubSpot’s example of explainer videos about AI or marketing tools educates viewers while increasing trust.
Types of educational marketing videos:
- Brand storytelling lessons
- Product walkthroughs
- How-to videos
- Industry commentary
✔ Pro Tip: Don’t sell—teach. Help your audience solve a problem, and they’ll naturally trust your brand.
4. Leverage Social Influence and User-Generated Content
Secondary Keyword Usage: branding videos, brand awareness
Consumers trust peers more than companies. Incorporate authentic user stories, testimonials, and partner collaborations. Gillette’s #ShaveItOff campaign with TikTok influencers is a prime example.
UGC (User-Generated Content) boosts authenticity and fuels social proof—especially useful in social media-based video campaigns.
✔ Action Tip: Ask your customers to share videos using your product. Frame it as a fun challenge, giveaway, or community spotlight.
5. Use Data to Refine and Optimize Video Performance
Marketing without measurement is a shot in the dark. Successful video marketing strategies consider performance analytics at every stage.
Track:
- View count and watch time
- Click-through rate (CTR)
- Social shares and comments
- Conversions and traffic source
Tools like YouTube Analytics, Facebook Business Manager, Wistia, and Vidyard offer in-depth metrics.
✔ Bonus Tip: Embed marketing videos with UTM tracking links and include compelling CTAs (Calls-to-Action) for better insights into user behavior.
Top Examples of Successful Branding Videos
Understanding great video marketing comes easier when we see it in action.
Tasty’s Entertaining Cooking Videos
Goal: Boost brand awareness
Tactic: Pure entertainment with light brand presence that hooks audiences.
Fabletics' Celebrity-Driven Lifestyle Videos
Goal: Drive awareness and interest without a hard sell
Tactic: Subtle branding meets aspirational storytelling.
Gillette’s Hashtag Collaboration Campaigns
Goal: Social engagement
Tactic: User involvement and influencer partnerships.
Microsoft’s SEO-Optimized Educational Content
Goal: Build authority through search
Tactic: Educational videos topping Google/YouTube rankings.
HubSpot’s Visual How-To Content
Goal: Customer education and retention
Tactic: Video tutorials that add free and immediate value to viewers.
Tips for Creating Effective Branding Videos
Here are some best practices for producing branding videos that increase engagement and visibility:
✅ Keep your videos short (ideally 30 to 90 seconds)
✅ Add subtitles for silent watching on mobile
✅ Use video SEO tactics (transcripts, tags, schema markup)
✅ Maintain visual and verbal brand identity
✅ Include a strong CTA—tell your audience what’s next
✅ A/B test different video formats and headlines
How to Measure the Success of Your Video Marketing Campaign
Focus Keyword Usage: video marketing
Knowing whether your video marketing strategy is working means understanding your KPIs. Here’s how to assess performance:
1. Awareness Metrics: Impressions, views, reach
2. Engagement Metrics: Likes, comments, shares, watch time
3. Conversion Metrics: Clicks, lead generation, sales
✔ Measurement Tools: Google Analytics (for traffic), YouTube Analytics, HubSpot Reporting Dashboards, Facebook Insights, Vimeo/ Wistia Reports
Future-Proofing Your Video Marketing Strategy
With 82% of global internet traffic forecasted to be video by 2025, the shift toward visual-first content is only accelerating.
Prepare by:
- Adopting mobile-first vertical video formats
- Experimenting with live streams and shoppable videos
- Personalizing content using AI recommendations
- Building video libraries for each customer journey stage
Conclusion
Video marketing is much more than a way to promote products—it’s about storytelling, community-building, and elevating brand identity. Whether through a branding video that sparks emotion or a tutorial that builds trust, your video strategy must align with your goals, audience, and platform.
By combining best practices with creativity and data, brands can cut through the noise, increase brand awareness, and drive long-term engagement. Implement these proven strategies and let your visuals do the talking.
For more tools, templates, and checklists, download our free Video Marketing Starter Kit and start building your next standout campaign today. Need help developing consistent, engaging brand videos that actually drive results? Let’s craft a content system built around your goals, audience, and long-term growth.
