
The Body Literacy Podcast With
Jen Mayo
Wellness
Health
Personal Brand

The Mission
Jen Mayo launched The Body Literacy Podcast with a bold vision: to empower women through holistic health education by connecting the dots between nutrition, neuroscience, sleep, and sexuality. As a personal brand in a growing, but crowded, wellness space, Jen wanted more than just a podcast. She wanted a platform.
Her goals were clear:
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Build trust. Grow fast. Stand out.
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And most importantly—land meaningful partnerships that aligned with her message.


Client Feedback in Their Own Words
The Challenge
Jen had already launched her podcast, but it wasn’t gaining the traction or credibility she envisioned.
The production quality was low, the visuals didn’t reflect her expertise, and there was no clear strategy guiding the show.
Without strong messaging or content that retained attention, it was hard to attract an audience or the brand partnerships she was hoping to secure.
She had the voice, the vision, and the knowledge, but not the system to bring it all to life.

Our Strategy
We rebuilt Jen’s podcast and personal brand foundation from the ground up, turning The Body Literacy Podcast and Jen's social media account into a high-impact, visually compelling, and partnership-ready platform.
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Podcast Rebranding
We refined her core message and redesigned the podcast’s visual identity to reflect her authority and attract her ideal audience.
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High-Quality Editing & Production
We elevated both audio and video quality to meet industry standards and significantly boost listener/viewer retention.
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Content Strategy & Distribution
We developed a consistent tone and publishing framework tailored to the wellness niche, ensuring every piece of content resonated.
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Short-Form Content Engine
Episodes were transformed into scroll-stopping short-form videos for Instagram, YouTube, and Spotify, maximizing daily visibility and engagement.
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Growth Positioning
We positioned her content and show for organic growth and brand visibility, laying the foundation to attract high-quality wellness partnerships.
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Audience Engagement Strategy
We created content around relevant, trending, and even controversial topics to increase shareability, spark conversation, and build community.

The Result
✅ Landed major wellness voices like Barbara O'Neill and Bruce Lipton as guests
✅ Ranked in the top 10% of podcasts globally
✅ Hit #180 on Apple Podcasts (Norway, Health & Fitness – Alt Health)
✅ Generated 214,000+ brand impressions in just 2 months
✅ Created viral Instagram content with 167,000+ engagements on a single post
✅ Turned her podcast into a high-quality, revenue-ready platform that opened the door to future wellness collaborations
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