Chilipad by Sleep.me
Revolutionary Bed Cooling & Heating
Bear Bull Traders
Revolutionary Bed Cooling & Heating
Shut Up Mommy's Talking
Comedy
Personal Brand
The Mission
Shut Up, Mommy’s Talking is a raw, hilarious, and unfiltered take on parenthood, hosted by real comedians (Karen Bergreen and Kyle Ocasio) navigating life with humor and grit. The goal? Entertain, connect, and grow a loyal fanbase that keeps coming back for laughs—and ideally, monetize through partnerships and listenership.
The Challenge
Despite having great content and engaging hosts, the podcast wasn’t getting traction. Low downloads, inconsistent reach, and limited social media presence meant the show wasn’t reaching its potential audience. There was no strategy behind promotion or content repurposing, and the growth had stalled.
Our Strategy
We stepped in to rework the growth engine, so the show could finally get the attention it deserved.
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Podcast Growth Strategy: Audited the brand, identified gaps, and built a clear roadmap to increase visibility across podcast platforms
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Social Media Content System: Repurposed funny, relatable moments from each episode into short-form clips to boost reach on Instagram, TikTok, and YouTube Shorts
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Platform Optimization: Updated podcast metadata, episode titles, and descriptions to improve discoverability and alignment with comedy audiences
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Engagement-Focused Edits: Recut key moments for social to stop the scroll and drive new listeners to the full episodes
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Distribution & Promotion: Ensured every episode had a strong rollout plan across platforms to amplify reach without overwhelming the host
The Result
✅ 150% increase in social media exposure in just 30 days
✅ Significant boost in downloads and listenership
✅ Created a consistent stream of viral, funny content aligned with the show’s brand
✅ Turned the podcast into a growth channel rather than just a passion project
Get
in Touch
Get
in Touch