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Promotional graphic for the podcast '13th & Park' by Ballard Partners featuring an episode with Gavin Newsom. The image shows the podcast playing on a phone screen with a smiling Gavin Newsom and another guest, overlaid on a grayscale background of the U.S. Capitol building.

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A Powerful Political Podcast
with Over 2.5M Subscribers

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13th & Park

A Powerful Political Podcast with Over 2.5M Subscribers

Promotional graphic for the podcast '13th & Park' by Ballard Partners featuring an episode with Gavin Newsom. The image shows the podcast playing on a phone screen with a smiling Gavin Newsom and another guest, overlaid on a grayscale background of the U.S. Capitol building.

The Mission

Ballard Partners wanted to launch a polished, conversation-driven podcast that would bring the most influential voices in politics, media, tech, and culture into the spotlight. The goal: build a show with impact, positioned at the intersection of government, culture, and communication.

YouTube channel analytics for '13th & Park' by Ballard Partners shown on a laptop screen. The channel has 2.39 million subscribers, 486 videos, 23.4 million lifetime views, and 733,000 views in the past 30 days.
Design process of the '13th & Park' podcast branding shown on a laptop screen in Adobe Photoshop. Includes social media assets and logo development for Ballard Partners' media platform.
Screenshot of a text message exchange between Adam Goodman, Chair of Ballard Media Group and host of the '13th & Park' podcast, and Sam, Venture Media's founder.
YouTube channel analytics for '13th & Park' by Ballard Partners shown on a laptop screen. The channel has 2.39 million subscribers, 486 videos, 23.4 million lifetime views, and 733,000 views in the past 30 days.

The Challenge

They had the vision and the hosts—but didn’t know where to start. From podcast strategy and branding to production setup and launch, they needed a full-service partner to build everything from scratch and ensure a strong debut that aligned with their reputation and goals.

Our Strategy

We delivered a full podcast launch solution—building their podcast from the ground up while aligning every piece with Ballard Partners' brand voice and authority.

​

  • Podcast Strategy & Format Development: Defined the show structure, visual identity, and tone to match their audience and positioning
     

  • Asset Creation: Designed custom podcast artwork, intro/outro music, teaser trailers, and launch-day graphics
     

  • Studio Setup & Equipment Guidance: Helped them choose the best audio and video equipment to record from their DC studio
     

  • Launch Support: Set up podcast hosting, distribution accounts, and trained their team on best practices for guest outreach and promotion
     

  • Social Content Support: Provided guidance on repurposing episodes into short-form content for YouTube and social media
     

  • Growth Roadmap: Created a post-launch strategy to keep momentum and scale listenership

Design process of the '13th & Park' podcast branding shown on a laptop screen in Adobe Photoshop. Includes social media assets and logo development for Ballard Partners' media platform.

The Result

✅ Over 5,000 downloads in the first 6 months

✅ Built and launched a fully branded, high-quality podcast from scratch

✅ Their YouTube channel skyrocketed from 0 to 2.5M+ followers

✅ Positioned 13th & Park as a leading political and cultural podcast

✅ Created a sustainable podcast engine that attracts high-profile guests and drives national-level engagement

Buzzsprout email congratulating 13th & Park podcast by Ballard Partners on surpassing 5,000 downloads, highlighting a podcast growth milestone with celebratory fireworks and platform branding.
Screenshot of 13th & Park podcast by Ballard Partners ranked in the top 5% globally, as shown on a podcast analytics dashboard, highlighting strong performance and audience reach.

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