Chilipad by Sleep.me
Revolutionary Bed Cooling & Heating
Chilipad by Sleep.me
Revolutionary Bed Cooling & Heating
Wellness
Technology
E-Commerce
Chilipad by Sleep.me — Revolutionary Bed Cooling & Heating
Wellness
Technology
E-Commerce
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The Mission
Sleep.me, creators of the Chilipad cooling and heating system, aimed to grow brand visibility and trust without relying on paid ads. Their vision was to become a leading voice in the sleep wellness space through educational podcast content and organic social media growth, while connecting deeply with niche audiences like athletes, hot sleepers, and tech-savvy biohackers.
Client Feedback in Their Own Words
The Challenge
While Sleep.me was investing in paid media, the rising costs were unsustainable. They lacked a consistent podcast growth strategy and struggled to produce high-quality, educational content that resonated with their diverse customer base. There was no system in place for building thought leadership or achieving organic social media growth at scale.
Our Strategy
To shift from ad-reliant to brand-driven, we began by researching the health and fitness industry, focusing on the content their audience was actively seeking. Based on that, we took a multi-channel approach to create a system that drives both visibility and sales through content.
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Scriptwriting for Short-Form Video
We wrote educational, high-value video scripts designed to build trust and authority, laying the groundwork for organic social media growth.
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Launching The Rest Factor
We launched their flagship podcast to drive podcast audience growth and long-term brand authority. Each episode was repurposed into 15–20 content assets across Instagram, YouTube, Spotify, and Apple Podcasts—creating a growth-machine podcast system that powered their entire social media strategy.
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Building a Content Funnel for Sales
We established a newsletter and blog strategy tied directly to the podcast and video content, designed to nurture leads, deepen brand engagement, and convert audience interest into revenue.
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Full-Service Support
From scripting and editing to content distribution, we delivered an end-to-end system that was both seamless and scalable.
Here’s the breakdown:
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Audience Segmentation: We identified and targeted core personas.
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Guest Strategy: We secured authority-driven guests to boost reach and credibility.
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Short Trailer Innovation: Each episode opened with a 1-minute teaser trailer to increase retention, especially effective on fast-paced social media growth platforms.
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Social Media Management: We managed the full publishing calendar using the best social media growth services framework, ensuring consistency, reach, and long-term visibility.
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Content Funnel for Sales: The entire system, from podcast to posts to blog to newsletter, was built to drive not just awareness, but conversion.
The Result
✅ 13K+ Organic Instagram Views
A single short-form video surpassed 13,000 views organically, proving the power of effective social media growth tools and messaging.
✅ 21K+ Organic YouTube Views
Strategically cut and optimized podcast clips helped the brand tap into social media growth platforms with zero ad spend.
✅ Positioned as a Thought Leader
The brand is now recognized for its unique take on sleep optimization, with rising podcast industry growth indicators and a strong organic following across social and podcast platforms.
✅ Content-Driven Sales Momentum
With every content touchpoint aligned, the brand laid the foundation for long-term sales growth fueled by education, trust, and repeat engagement, without relying only on paid ads.
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in Touch
Get
in Touch