Brand Trends 2025: Frugal Living Drives Strategy Growth Brand Trends in 2025 are being defined by one force above all: frugal living. Consumers aren’t simply cutting back; they’re making deliberate, values-led choices about what and why they buy. That shift is reshaping every brand marketing strategy, from product design and pricing to content, channels, and community. In an era of intentional consumerism, winning brands will prove everyday utility, longevity, and authenticit